Map the real work
Start with how the process actually runs: frequency, time, hand-offs, exceptions and rework—not how a software demo assumes it runs.
Founding-client offer · £395 fixed fee
Find the repetitive work your business should automate next.
A practical, human-reviewed efficiency audit for UK SMEs. See where time is being lost, what is realistically worth improving, and which opportunities should come first.
- 48-hour turnaround*
- Clear, prioritised roadmap
- No implementation obligation
*After the discovery session, receipt of the required information, and payment.
Opportunity snapshotIllustrative
Process reviewedRecurring client document chase
Opportunity score22/25
Difficulty2/5
Lower complexity
Time burden
Repetition
Standardisation
Automation fit
Business impact
Expected capacity returned6–10 hours / month
Your audit uses your agreed data and clearly stated assumptions. Savings are not guaranteed.
Especially useful for teams already working in
Microsoft 365ExcelPower AutomateCopilotPower BI
A decision tool, not an AI ideas list
Know what is worth changing before you invest in changing it.
Most businesses do not need more technology for its own sake. They need a clear view of the work consuming their team's time—and an evidence-based way to decide what to improve first.
Quantify conservatively
Estimate realistic capacity value using agreed assumptions. Cash savings and released capacity are kept distinct, with confidence made visible.
Prioritise the next move
Compare opportunity against implementation difficulty, dependencies and risk so the highest-value practical improvements rise to the top.
What you receive
A practical roadmap your team can act on.
The audit is remote, tightly scoped and designed to create a useful decision—not a long consultancy exercise.
- Discovery and process review
A focused discussion plus review of the agreed workflow information and materials you provide.
- Consistent opportunity scoring
Every reviewed opportunity is assessed against the same five factors, with difficulty scored separately.
- Realistic benefit modelling
Hours, capacity value, cost assumptions, confidence and—where appropriate—payback and simple ROI.
- Prioritised written report
Recommendations, assumptions, dependencies and a clear sequence of practical next steps.
- Results conversation
A walkthrough of the findings, challenge of the assumptions and time for your questions.
A transparent scoring method
Good ideas are not enough. They need to survive comparison.
Each reviewed process receives an Automation Opportunity Score out of 25. The same five lenses are used every time, so priorities are easier to explain and defend.
Time burden
How much team time does the current process consume?
12345
Repetition
How often does broadly the same work happen?
12345
Standardisation
How clear and repeatable are the inputs, rules and outputs?
12345
AI / automation fit
How safely and reliably could technology support the work?
12345
Business impact
How valuable would a well-designed improvement be?
12345
Scored separately
Implementation difficulty
1—5Complexity, data readiness, integration, governance and change effort stay visible instead of being hidden inside the benefit score. The priority is high opportunity with manageable difficulty.
From first conversation to clear next steps
A fast process without rushed thinking.
- 01
Fit conversation
A no-pressure 20-minute conversation to understand the aim and decide whether an audit is useful.
- 02
Discovery & information
We agree the scope, complete discovery and use a secure route for the materials genuinely needed.
- 03
Analysis & challenge
Processes are scored, benefit assumptions tested, and recommendations red-teamed before inclusion.
- 04
Report & results
You receive the written roadmap and a conversation to interrogate the findings and choose next steps.
Designed for growing UK SMEs
Especially useful when a capable team is being slowed down by the work around the work.
Magicka.ai is based in Doncaster and works remotely across the UK. The audit is designed around firms of roughly 10–100 people, particularly those already using Microsoft 365.
Recurring inbox and document administrationManual hand-offs and follow-up chasingRepeated spreadsheet consolidation or reportingMeeting actions that disappear across toolsGrowth creating more coordination than capacityLeaders who want evidence before buying technology
Opportunities the audit might test
Sometimes the right answer is AI. Sometimes it is ordinary automation, better data, or a simpler process. The recommendation follows the work—not the trend.
Founder-led from discovery to results
Practical experience across data, reporting and automation.
Magicka.ai was founded by Richard Armstrong to help smaller businesses make sensible decisions about AI and automation. Richard combines hands-on experience in data quality, Power BI, Microsoft 365, workflow automation and AI adoption.
You speak directly with the person doing the analysis. No junior hand-off, no vendor quota, and no incentive to force AI into a process where it does not belong.
Richard ArmstrongFounder & Director, MAGICKA.AI LTD
Email Richard at richard@magicka.ai Built for trust
Useful innovation needs sensible boundaries.
Recommendations are designed to support people and accountable decisions—not replace judgement where the risk does not justify it.
Human-reviewed
Important outputs and decisions retain appropriate human ownership.
Data-minimised
Only relevant information is requested; unnecessary personal or sensitive data should be removed.
Value challenged
Benefits use stated assumptions, realistic automatable percentages and visible confidence.
Implementation optional
The audit stands on its own. Any build work is separate and only begins by written agreement.
Client materials are handled under agreed terms and a secure upload process. Please do not send passwords, payment-card data, special-category data or other highly sensitive information unless specifically agreed in writing.
Questions, answered plainly
Before we speak.
If your question is not covered, email Richard directly. The first conversation is simply to decide whether the audit is a good fit.
richard@magicka.aiWhy is the audit £395?+
£395 is the founding-client fixed fee while Magicka.ai builds its first cohort of case studies and refines the delivery experience. The scope is agreed before work begins; VAT is added only if legally applicable.
When does the 48-hour turnaround start?+
After the discovery session is complete, the information reasonably required for the audit has been received, and the agreed fee has been paid. If the scope or information changes materially, any timetable change is agreed with you.
Do we need to know which process to automate?+
No. A rough sense of where repetitive work or coordination is creating friction is enough for the first conversation. Discovery helps define a useful, proportionate scope.
Will you implement the recommendations?+
Only if you want that. Implementation is outside the £395 audit, quoted separately and never starts without written agreement. You can also use the roadmap internally or with another provider.
Can the audit guarantee savings?+
No. Time, capacity, cost, payback and ROI estimates depend on your data and stated assumptions. The report distinguishes released capacity from genuine cash savings and makes confidence visible.
How is our information handled?+
We use data minimisation, access controls, business cloud storage and an approved secure upload route. You will be asked to redact unnecessary personal data and not to send highly sensitive information unless specifically agreed.
Is this only for Microsoft 365 businesses?+
No, but teams already using Microsoft 365, Excel, Power Automate, Copilot or Power BI often have practical opportunities that can build on tools they already own.
A clearer next move starts with one conversation
Which repetitive process is quietly costing your team the most?
Let's spend 20 minutes deciding whether it is worth finding out.
Book a 20-minute conversation No pressure. No obligation to buy an audit or implementation.